With the rapid development of Athletes World Foundation globally, added media exposure through the form of television promotion would provide mass marketing. With closer relationships developing through National Olympic Committees and advisors of the International Olympic Committee, NBC Sports were identified as the appropriate first step, being the US Olympic partner. Liz Ballard, Director of Olympic Partnerships at NBC Sports met with AWF Executives at UN Plaza.
New York New York, Friday September 6th – NBC Sports
AWF President Chris Vidal explained the desire to share the global message through television networks. “We thank Liz for her time today, as we gained clear insight into the appropriate pathways for receiving consideration of representation on the NBC Sports Network. We will continue working forward and taking the necessary steps until we are well positioned to work with leading television networks”.